Cookie Preferences
Cookie Preferences & Privacy Choices
WAVEFAFBLE uses cookies and related technologies to keep our online store running, support secure purchases, remember selected preferences, understand browsing activity, and assess marketing performance.
Technologies needed for essential website operations remain active and cannot be switched off through our cookie preference controls. Optional technologies are used only as permitted by applicable law and, where necessary, with your consent.
These optional tools may help us understand how visitors explore our gold and silver rings, earrings, and other selected jewelry.
We may engage advertising and measurement partners, including AppLovin, that use cookies, pixels, scripts, tags, device identifiers, or comparable technologies to measure advertising results and analyze performance.
To review or change your selections, open Cookie Preferences in the website footer at any time.
1. Essential Store Technologies
Status: Always Active
Essential cookies and similar technologies support the operation, security, and reliability of the WAVEFAFBLE store.
Their purposes may include:
-
Allowing visitors to navigate the website
-
Maintaining shopping cart functionality
-
Supporting secure checkout
-
Enabling customer account features
-
Protecting orders and transactions
-
Detecting and helping prevent fraud
-
Remembering privacy choices and cookie selections
These technologies are necessary for core website functions and remain enabled through our cookie controls. Blocking them through other means may cause parts of the store to function incorrectly.
2. Optional Technologies and Their Purposes
Remembering Your Preferences
Functional technologies help make repeat visits more convenient by retaining certain choices you have made.
Depending on the features offered by our store, they may remember:
-
Your preferred language
-
Regional settings
-
Display preferences
-
Previously viewed rings, earrings, or other jewelry
-
Other shopping and personalization choices
Leaving these technologies disabled may limit some convenience features or personalized elements of the shopping experience.
Understanding Store Performance
Analytics technologies may help us learn how people use the WAVEFAFBLE website and identify areas where navigation, usability, or performance could be improved.
Information collected for these purposes may include:
-
Pages and product collections visited
-
Time spent in different parts of the store
-
Browsing activity and navigation paths
-
Browser information
-
Device type
-
Interactions with website features
-
General patterns of website use
These insights help us assess store performance and understand how customers discover and browse our jewelry collections.
Independent third-party providers may deliver some analytics services on our behalf.
Measuring Advertising and Attribution
Where consent is required, we use optional advertising and measurement technologies with your permission.
These tools help us evaluate marketing campaigns and understand whether visitors interact with our store after viewing or engaging with an advertisement.
Advertising and measurement partners, including AppLovin, may process:
-
Cookie identifiers
-
Device information
-
IP addresses
-
Advertising identifiers
-
Website activity
-
Information about interactions with advertisements
This information may help measure campaign effectiveness, understand the steps customers take before purchasing, and evaluate how visitors discover WAVEFAFBLE rings, earrings, and other jewelry.
Depending on your location, applicable law, and privacy selections, certain optional technologies may also help provide more relevant advertising.
You can adjust these selections through Cookie Preferences.
3. Technologies Used by Third-Party Partners
WAVEFAFBLE may work with independent advertising and analytics providers to understand website activity and assess the results of our marketing.
These partners may use:
-
Cookies
-
Tracking pixels
-
Tags
-
Scripts
-
Device identifiers
-
Similar digital measurement technologies
Third-party providers handle information under their own privacy practices and applicable legal responsibilities.
Where consent is necessary, your cookie selections will be taken into account before optional analytics or advertising technologies are activated.
4. Managing Your Selections
The controls available on our website may allow you to:
-
Accept all cookies and optional technologies
-
Reject technologies that are not essential
-
Choose which optional categories to enable
Technologies required for essential shopping functions, security, and checkout remain active because the store depends on them.
You may revise your preferences or withdraw consent for optional technologies at any time by selecting Cookie Preferences in the website footer.
Changes will apply to future use of optional technologies, subject to applicable legal and technical requirements.
5. Consent and Browser Controls
When applicable privacy laws require consent, optional cookies will be used in accordance with your selections.
Declining optional cookies will not stop you from browsing the WAVEFAFBLE store or purchasing our products. However, some personalization and measurement features may work differently.
Your browser may also provide settings for blocking, deleting, or restricting cookies. Restrictions applied at browser level may affect the availability or operation of certain website functions.
6. Email Updates Are a Separate Choice
You may subscribe to WAVEFAFBLE emails for news about gold and silver rings, earrings, new jewelry collections, special promotions, and other store developments.
Email marketing preferences are separate from cookie settings. If you no longer wish to receive promotional emails, use the unsubscribe option included in those messages.